Video Content Remains King 👑

550 million hours of video are watched on YouTube daily.  This is an important statistic to know in the content marketing industry, especially as it relates to weaving the right balance of content types in your content marketing strategy.   

It should come as no surprise that video content is the most shared piece of content online. It’s visual and accessible; and of course, you have access on every device – from smartphones and laptops to iPads and tablets. The number of platforms hosting videos also continues to grow, including YouTube, Vimeo, TikTok and more sites launching and gaining popularity. There is practically a video available for every topic. In today’s social media world, everyone has the ability to create their own video without having to shell out huge dollars for a professional videographer. 

Your business will produce more revenue and increase engagement on your social pages using video content based on pure quantitative metrics.

87% of marketing professionals use video as a marketing tool and in a recent poll, consumers choose video as being their number one way to learn about a new company or product. Now more than ever, consumers have increased their screen time.  Allocate resources and prioritize using video to keep your audience informed about your company, people, products, and services. 

Video content can be as simple as someone on your team hosting a Facebook live session which could be a 30-second overview of a product, a quick behind the scenes tour or a weekly Q&A session. That quick 30-second video shows that there are real people behind your social media pages and that’s what audiences have come to expect – authenticity and accessibility. 

If you don’t have willing employees ready to jump on Facebook live, hire a company to be accountable for crafting and executing your storytelling and make sure you weave video into that content mix.

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media.  Start weaving video content in your social media calendar and get ready for results. After all, a picture is worth a thousand words but a video is worth a million. 

Here is our latest example of video content for ContentClix. 

ContentClix is a digital marketing company dedicated to content marketing services.  Our mission is to simplify content marketing through engaging content. Visit www.content-clix.com or call 239-676-9756 for more information on how a content marketing solution can help increase your revenue.