How Businesses can Leverage Facebook WiFi to Increase Facebook Likes, Check-Ins and Reviews
As many small businesses look to increase their digital footprint, continue to gain a social following and garner rave reviews online, Facebook has developed a tool to help accomplish these goals. Through the use of Facebook’s WiFi feature, businesses are able to attract new customers, increase local exposure, respond to inquiries and gain a loyal following easily.
The premise is simple: Facebook WiFi allows your customers to leverage their Facebook credentials to check into your business or interact with your Facebook page to get access to free WiFi while at your business. The service is secure, free, and easy to use—set up should only take about 20 minutes with a compatible router.
Offering WiFi at your business through Facebook WiFi comes with big advantages. Through the platform’s network, your business is able to be discovered by friends of people who visited you. Additionally, through Facebook WiFi, you’re able to provide secure access to the internet without requiring a password. As for stats, Facebook WiFi gives you access to insights on how many one-time and returning visitors have checked into your page through Facebook Wi-Fi—providing you with valuable information on the frequency of new and returning customers. From an advertising perspective, Facebook Wi-Fi comes with a big perk. With Facebook’s custom audience feature, you can target ads exclusively to customers who have visited your business and connected to your Wi-Fi, directing ad spend towards those who are already familiar with your business and have engaged with your product. Alternatively, you can use your audience to or target people similar to your current customers with look-alike audiences.
Facebook WiFi allows you to harness the power of the social media giant’s extensive network to increase visibility for your business and optimize your social media advertising campaigns—all while giving your clients safe and secure access to WiFi while they visit your business.
WHAT YOU WILL NEED:
- The right equipment
All you will need is a Facebook Wi-Fi compatible router and your mobile phone.
- 20 minutes or less
Setup is easy. No technical expertise needed.
- Access to your business Page
You will need to have a business Page on Facebook with a physical address listed in your Page Info. You will also need to be the admin of your business’s Page.
RESOURCE LINKS
If you do not have a compatible router, you can purchase one. The link below lists all routers that work with Facebook Wi-Fi and details on how to purchase one.
For video instructions and router information, visit: https://www.facebook.com/facebook-wifi/getting-started
