


How dental practices should manage hiring during COVID-19 pandemic
From DrBicuspid.com Many dental practices throughout the U.S. have been impacted, officially closing their offices completely or only open to emergency patients for the next few weeks. Dentists and team members in these practices are also uncertain of when they will...
The importance of landing pages
Landing pages, schmanding pages. You’ve probably heard the term landing pages so often that you don’t care what it is anymore. But I want to get you going in the right direction when it comes to marketing online. If you want to do marketing the right way on the...
How to create a buyer persona
Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with funny names like “Sally Sales” to be a bit...