By Christine Alfano, DrBicuspid.com contributing writer Is your dental practice prepared to identify and combat a cybersecurity attack? These seven strategies can set your practice up for success and save you thousands of dollars. 1. Develop a comprehensive...
From DrBicuspid.com Many dental practices throughout the U.S. have been impacted, officially closing their offices completely or only open to emergency patients for the next few weeks. Dentists and team members in these practices are also uncertain of when they will...
Landing pages, schmanding pages. You’ve probably heard the term landing pages so often that you don’t care what it is anymore. But I want to get you going in the right direction when it comes to marketing online. If you want to do marketing the right way on the...
Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with funny names like “Sally Sales” to be a bit...
Copywriting is an art and a science. It’s all about understanding your customer, what they want, and how your product can help them. Many business owners get this part wrong, and that’s why their copy is bad. They talk about themselves, and a customer doesn’t care...