When it comes to most dental offices, having a streamlined direct mail strategy can help attract new customers and provide a valuable resource for patients who need to schedule overdue cleanings. Direct mail marketing can result in a healthy return on investment and provide a tangible touchpoint that helps keep your dentistry business top-of-mind for customers.
Here are the top reasons direct mail marketing can help your dental practice thrive.
Direct Mail Gets a High Response Rate
Direct mail marketing delivers results for your practice at a low-cost/high-reward. While many practices focus on e-mail marketing and digital campaigns, customers still appreciate receiving a tangible reminder to schedule a dental appointment in their mailbox. A survey from the U.S Postal Service showed 54 percent of those surveyed tried a new product or business within a 6-month period of receiving a piece of mail.
Improves Multichannel Approach
Implementing a multichannel approach will help achieve the best marketing results. If you are only marketing through digital platforms, you limit the number of people who will see your message. Direct mail is a great way to market your practice and lead customers to your website, where they can learn about your practice and even book an appointment. You can add a QR code to your direct mail postcard to make it even easier to drive traffic to your website directly from mobile devices.
Roll Out the Welcome Mat for New Residents
Direct mail marketing gives you the opportunity to welcome new residents by implementing a new mover market campaign. With the increasing ability to work from home, people are moving and relocating more than ever. When a person moves to a new location, they also need a new dentist. Direct mail campaigns to new residents are a great way to market your practice and get new customers through your doors.
Combat Dental Anxiety
There are a variety of reasons why people skip dental visits—including fear. Nearly 36 percent of people have dental anxiety and 12 percent suffer from dentophobia, or fear of the dentist. It is important to take extra steps to make patients feel comfortable and safe in your practice. Direct mail can help provide the encouragement people may need to get an appointment by serving as a reminder that they are due for a visit.
Direct mail campaigns are a great tool to add to your overall marketing mix. Dental practices that add direct mail marketing to their marketing strategy will achieve a solid return on their investment—on average for every $167 a business spends on direct mail marketing, they receive a return of $2,095 in goods and services. We say it’s definitely something worth sinking your teeth into.
