If you have trouble writing captions for your social media posts, you are not alone. Nearly every dentist and dental marketing manager has trouble writing captions or finding inspiration for post ideas. Here are a few tips that your practice can leverage on your social media posts to help your patients connect with you. Connecting with your patients in and out of the office will help increase their loyalty to your practice which results in long-term patients and referrals.
Create captions with intention
Before creating a caption, you need to think about the purpose behind your post. Whether you are trying to gain more followers or educate your audience, having a clear purpose will help guide your tone and word choice to achieve what you want with the post. Your caption should match the style and feel of any graphic or content you’re sharing in order to create a unified post.
Include a call to action
When crafting a caption, you may want to consider including a call to action. A call to action is anything that prompts an immediate response or encourages someone to take a specific action. This could be a link that sends them to a new blog post, a reminder to schedule their checkup, or an invitation to book an appointment to try out a new service your practice offers. Whatever your call to action is, make sure it is something simple for your followers to do.
Ask for engagement
You can post all day long but if no one is engaging with your content, it could impact the reach of your posts. Create captions that encourage clicks, likes, comments, emojis, and shares. An easy way to do this is by asking an open-ended question to prompt engagement. Open-ended questions drum up more conversation than a “yes” or “no” question. The more engagement you get on your post, the more people will see it.
Leverage the value of hashtags
Hashtags can be a very powerful tool when used correctly. Your practice can use hashtags to increase brand awareness, reach new audiences and connect with new patients. You can even use them to track campaigns or events. Hashtags are a great way to group your posts together and help patients find your content more easily.
Use emojis to get attention
Emojis are here to stay! They’re used by billions of people every day to express themselves in texts, emails, and social media posts. You can place an emoji at the beginning of your caption to get attention, use check mark emojis for lists or end captions with entertaining emojis. This is an easy way to help engage your audience and have a little fun with your posts.
Don’t hard sell
One of the most effective things you can do to stand out from your competition is to restrict your promotional and advertising posts. People are bombarded with advertising every day, so try to focus on content that is relevant and interesting to your target audience. The goal for your social media posts is to get people interested in your brand and what you have to offer. You want to create a sense of trust with your potential and current patients and constantly selling is not the way to do it. Instead, try educational series or humanize your brand by showcasing your employees and give a peek behind the curtain at your practice.
By keeping your captions interesting, relevant, and engaging, your practice creates connections with your patients that builds trust and fosters long-term relationships. The key to writing good captions is to find a way to connect with patients on a personal level.
A professional and consistent social media is an important part of any dental practice’s marketing mix. If your practice is overwhelmed by social media, ContentClix can help. We offer all-in-one completely done for you social media solutions for practices of all sizes. Check out our affordable packages and let us take care of social media for you—so you can focus on your patients.
